Ed Russo was in downtown Eugene having breakfast with a friend last month when he saw the sign for Defunkify on West Fifth Avenue. “I said, ‘I’ll go check out Defunkify see how they’re doing,’” Russo said. So he walked in, introduced himself and asked how he could help the… read more →
Elise recently led a large group through the design thinking process at RAIN Eugene. Here is a little of what you missed learning if you did not attend. So… what is design thinking? Although “design thinking” has become more and more of a buzzword over the last few years, the question… read more →
“If we build it they will come” marketing plans doom many entrepreneurs every year. Startup founders often have so much on their plates with product development and searching for prospective funding that developing an initial marketing plan often takes a backseat to just about everything else. Most founders are savvy… read more →